Hey, I’m Malini. I work in fashion and creative direction, focused on how style, identity, and technology connect.

I have a background in luxury fashion, having worked at brands such as Hermès and Chanel across sales, operations, and client experience. That experience has shaped how I think about brand identity, not just visually, but strategically.

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Outside of that, I lead creative direction for early stage apps, shaping their visual identity and overall feel, while also running a styling practice that helps people refine their wardrobe and define what actually feels like them, not just what’s trending.

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Alongside this, I create fashion and lifestyle content with a focus on how personal style builds confidence and shapes how you show up.